Are you wondering how to set your brand apart? Fractional CMO Branding Strategies can lead the way.

Moreover, every aspect of your business, whether it’s your social channels, marketing campaigns, sales collateral, messaging tone, or overall presentation, communicates the essence of your brand. It subtly conveys how much respect you have for your own business.

I’m Graeme Gordon, a seasoned Fractional Chief Marketing Officer (CMO). I provide clients with the same expertise as a full-time CMO but at a more cost-effective rate.

In a world where every interaction shapes perception, a brand’s essence goes far beyond its visual identity. It’s the emotional and psychological relationship a company establishes with its audience. With decades of expertise, including the Fractional Chief Marketing Officer role, I’ve spearheaded transformations that resonate deeply, crafting not just a brand but an experience that aligns seamlessly with core values and customer expectations.

The Influence of Perception Perception shapes reality. This truth can elevate a business to new heights in branding or cast it into obscurity. Through meticulous market analysis and strategic planning, I delve into the psyche of your target audience, ensuring your brand not only meets but exceeds their expectations. By harnessing the power of perception, we can position your business as not just a choice but the right choice in your industry.

Transforming Market Positioning A well-executed brand strategy can redefine market positioning entirely. I’ve guided brands to distinguish themselves in crowded markets through innovative brainstorming sessions, collaborative teamwork, and a relentless focus on consistency and results. This strategic elevation captures hearts and minds and significantly impacts your bottom line.

But what exactly do I do?

I relish the challenge of distilling a brand into clear, engaging messaging underpinned by a robust strategy designed to achieve the desired results.

My services include:

• • Brand strategy
  • Storytelling
  • Campaign development
  • Unearthing the “Big Idea”
  • Guiding execution

So, who do I aim to assist?

I’m here for companies in need of a solid branding strategy and a visionary leader who can guide them in the right direction. I strategize, lead, and deliver top-notch solutions.

Wondering if we’re a good fit?

The most effective way to determine if I can help your brand is by clicking the button below to schedule a casual 30-minute discovery call.

Don’t blend in. Stand out. Be distinctive.

Graeme Gordon – Fractional CMO

Creative Brand Strategy Client Collaboration Million Air Dallas and Rolls Royce- Crafting the Future of Luxury Travel Experiences

Client: Forty-Year-Old Private Jet Aviation FBO and Charter Company

Problem: Develop a creative brand strategy for Million Air Dallas. The challenge was to integrate the essence of luxury aviation with elite automotive excellence to captivate the sophisticated traveler and establish a new paradigm in luxury travel experiences. Million Air Dallas envisioned a service that extended beyond the flight to offer a comprehensive opulent journey that begins at the client’s doorstep. 

Solution and Outcome: The resulting concept is a sublime fusion of luxury in the air and on the ground. A crafted brand story that intertwines the legacy of Million Air Dallas with the prestige of Rolls Royce, launching a service that epitomizes elegance in every facet. This new offering will be strategically introduced to the market through a multi-channel campaign, encompassing targeted electronic communications and personalized phone outreach, ensuring the message resonates directly with our select audience.

This strategic campaign is designed to engage with clients through multiple touchpoints. It offers a tailored experience that begins with best-of-class communication and culminates in the unrivaled comfort of a Rolls Royce journey to their private jet. This innovative approach to the introduction and continued engagement with the service ensures that the luxury begins long before the engine starts.

Discover the power of strategic branding with Brainstorm Branding and how I can elevate your brand to new heights of luxury and recognition.

Cultivating a Premium Brand Presence: Stash Monkey Campaign: Strategic Marketing for a Discerning Market

Client:
Stash Monkey, the cutting-edge secure storage solution tailored for the discerning cannabis connoisseur, required a robust brand identity to stand out in a burgeoning yet complex market.

Problem:
It was imperative to break through the marketing noise with innovative strategies compliant with cannabis industry regulations. Stash Monkey needed to reach its target audience and effectively communicate the sophistication and safety of its patented product.

Solution and Outcome:
Leveraging Graeme’s deep expertise, an intricate marketing ecosystem was developed, encompassing targeted channels: dynamic social media engagement, presence at both B2B and B2C trade shows, visibility on specialty private membership luxury market websites, collaboration with key influencers, intelligent remarketing, and meticulously curated email campaigns.

This rich tapestry of marketing channels resulted in a profound connection with individual consumers and businesses. The multifaceted approach significantly elevated brand awareness, culminating in a remarkable sell-through and establishing a robust distribution network across the U.S., Canada, and the UK.

Explore how our strategic marketing can transform your brand’s trajectory at Brainstorm Branding.

Revitalizing Retail Experience: Ashley Furniture Global Campaign: Elevating Brand Engagement at Scale

Client:
Ashley Furniture, a global retail giant with an impressive $4.3 billion annual revenue, commands a significant presence in the home furnishings market. It sought to rejuvenate its brand appeal and deepen consumer engagement.

Problem:
In a highly competitive retail landscape, Ashley Furniture faced the challenge of differentiating its brand and maintaining relevance to a diverse global audience. The goal was to attract customers and create an immersive and memorable shopping experience that would translate into brand loyalty and sales growth.

Solution and Outcome:
As a past VP of Marketing, Graeme deployed a dynamic, multi-pronged marketing strategy that positioned Ashley Furniture at the forefront of the retail industry. My approach integrated compelling social media initiatives, influential presence at international trade shows, exclusive showcases on luxury private membership sites, strategic influencer partnerships, targeted remarketing tactics, and engaging email campaigns.

This comprehensive strategy revitalized the Ashley Furniture brand, resonating with a wide consumer base and establishing a more modern and interactive retail environment. The result was a marked increase in customer engagement and retention, leading to sustained revenue growth and solidifying Ashley Furniture’s status as a leader in the global furniture market.

Discover how Graeme with Brainstorm Branding can reinvent your global retail strategy and deliver a  Creative Brand Strategy to help your brand win. Contact Brainstorm Branding.

Revitalizing Retail Brand Reach: Mattress Giant’s Market Breakthrough: Elevating Sleep Solutions through Strategic Marketing

Client: National Retailer Mattress Giant, a retail powerhouse with a commanding presence in the bedding industry, looked to solidify its market position further and continue its growth trajectory.- $285M Annual Rev

Problem: A top-five retailer with fifteen years of brand equity in an overcrowded category with a negative EBITDA required a rebranding strategy to position itself for exit.  In a competitive market, Mattress Giant needed to differentiate its brand and product offerings, showcasing the quality of its mattresses and the unique shopping experience it provides customers.

Outcome: As a past VP of Marketing and Advertising, Graeme revamped the massaging and changed the discussion from pricing to sleep with a unique campaign. He facilitated a $20M EBITDA improvement, which led to a 4X return on investment in 3 years.

A creative brand strategy to help your brand win is a must. Contact Graeme at Brainstorm Branding.

Innovative Auto Care: Introducing DoorPal™ Protection System: Your Shield Against Door Dings, Dents, and Scratches

Client:
DoorPal™ emerges as a game-changer in automotive care, introducing an ingenious solution to a common yet frustrating problem: door dings, dents, and scratches in garages. As an automotive accessory brand dedicated to protecting your vehicle, DoorPal™ offers peace of mind in the tightest spaces.

Challenge:
This e-commerce D2C and B2B consumer goods company needed a brand strategy to launch and sell its product. Every car owner knows the disappointment of discovering a new ding, dent, or scratch on their vehicle—a minor accident that can lead to major frustration. Traditional solutions have been cumbersome, ineffective, or aesthetically displeasing, leaving car enthusiasts searching for a better alternative.

Outcome: Graeme created a brand strategy that unified the product across all channels and included exposure with over 1 million views on one viral YouTube video. The product sold out and remains in demand.

You are in good company. A sampling of Diverse Industry Branding Expertise

You’re in Good Company

Welcome to a space where brands are transformed and visions become a reality. At Brainstorm Branding, led by Graeme Gordon, we’ve partnered with various sectors, shining a light on each brand’s unique story and potential. From the innovation-driven aerospace sector to the fast-paced world of technology, our journey has been creating impactful brand experiences that resonate and endure.

Our Diverse Sector Experience

Our portfolio showcases our versatility and depth of expertise across numerous industries:

• Aerospace & Automotive: Propelling brands to new heights with cutting-edge strategies.
• Lifestyle & Entertainment: Crafting engaging narratives that capture and captivate.
• Healthcare & Insurance: Building trust and clarity in complex sectors.
• Marine & Retail: Navigating market challenges with innovative branding sails.
• Real Estate & Restaurant: Establishing local legends and global landmarks.
• Technology: Leading the digital dialogue with transformative brand stories.

Transform Your Brand

Our mission is to illuminate the distinctiveness of your brand, ensuring it stands out in a crowded marketplace. With a strategic blend of creative storytelling and precise market analysis, we elevate your brand identity and foster a deeper connection with your audience.

Let’s Illuminate Your Brand’s Path

Inspired by our diverse industry experience and success stories? Ready to shine a brighter light on your brand? Let’s discuss how we can make your brand seen and recognized.

Graeme Gordon – Founder